Our first box of 2025 and we had to not only come correct but come with that new new...
We introduce the Lee Stafford For The Love Of Curls Collection. A full 5 step routine to get your year started!
Experiment, play. Your curls, your way!
Dedicated to waves, curls and coils, the Lee Stafford For The Love Of Curls Collection is here to help you crack your curl code and achieve the smooth, glossy, defined curls of your dreams.
Step 1
For The Love Of Curls Shampoo
Wash away the day without washing away precious moisture, with Lee Stafford For The Love Of Curls Shampoo. Created especially with curls in mind, this formula works for all types of wavy, curly and coily hair, brimming with nourishing ingredients that deeply cleanse hair and scalp without stripping moisture.
Step 1: Work Lee Stafford For The Love Of Curls Shampoo into a gentle lather, to cleanse curly hair without stripping away precious moisture.
Step 2: To seal the hair cuticle and lock in hydration, massage Lee Stafford For The Love Of Curls Conditioner through mid-lengths to ends.
Step 3: Gently towel dry hair and smooth Lee Stafford For The Love Of Curls Defining Gel through locks. Apply in sections to make sure you cover every strand. Dry and style as usual.
Step 2
For The Love Of Curls Conditioner
A dream detangler for coils and curls of all kinds, it conditions without weighing hair down, smooths and defines the curl pattern, and adds slip and grip for long lasting style.
Step 1: Gently massage Lee Stafford For The Love Of Curls Shampoo through root to tip, to deeply cleanse without stripping away precious moisture. Rinse really well to avoid product build up.
Step 2: Smooth a palmful of Lee Stafford For The Love of Curls Conditioner through mid-lengths to ends. Leave product to soak in for 1-2 minutes, for an extra hit of moisture. Rinse hair clean.
Step 3: Leave hair until it's completely dry before shaking out curls, for frizz-free volume.
Step 3
For The Love Of Curls Curl & Coils Treatment Mask
Achieve glossy curls, smooth ends and enviable shine with the Lee Stafford For The Love Of Curls Treatment Mask For Curls & Coils. An intensive moisture treat for thirsty hair, powered by protein to help repair damaged strands and reduce split ends. So if you're looking to revitalise lacklustre locks and limp curls, this is the formula for you.
Step 1: Lather up in the shower with Lee Stafford For The Love Of Curls Shampoo, to cleanse curly hair without stripping away precious moisture.
Step 2: Work a palmful of Lee Stafford For The Love Of Curls Mask For Coils & Curls through wet hair, leaving to work its moisturising magic for 5-10 minutes. Rinse really well to avoid product build up.
Step 3: To seal the hair cuticle and lock in hydration, massage Lee Stafford For The Love Of Curls Conditioner For Curls & Coils through mid-lengths to ends.
Step 4: Next, choose the product to suit your curl look. Going for soft, flexible waves? Smooth a small amount of Lee Stafford For The Love Of Curls Custard Cream through clean, wet hair before styling.
Step 4
For The Love Of Curls Custard Cream
Blended with smoothing Sunflower Seed Oil and Cocoa Butter, these hair-loving ingredients are the perfect partners to fight frizz and nourish dry ends, helping to protect against breakage. Lightweight Grape Seed Oil moisturises and adds shine and a touchable soft texture.
Step 1: Gently massage Lee Stafford For The Love of Curls Shampoo through root to tip, to deeply cleanse without stripping away precious moisture. Rinse really well to avoid product build up.
Step 2: Gently squeeze excess water from hair (avoid rough towel-drying to stop hair from going frizzy.
Step 3: Smooth Lee Stafford For The Love Of Curls Custard Cream For Waves & Curls through hair. Apply in sections to make sure you cover every strand but avoid the root area.
Step 4: Style hair as normal to dry.
Step 5
For The Love Of Curls Defining Gel
For curls without the crunch, look no further than Lee Stafford For The Love Of Curls Defining Gel For Waves & Curls. A blend of Wheat Bran Extract with Wheat Germ and Camellia Oils, perfect formula to bring out the best in your curls by hydrating strands, smoothing the cuticle, protecting from humidity, fighting frizz and helping curl retention.
Step 1: Scrunch Lee Stafford For The Love Of Curls Defining Gel For Waves & Curls into clean, wet hair. Apply in sections for even distribution.
Step 2: To avoid frizz don’t touch hair until bone dry.
Step 3: Then go wild and shake out your curls.
